How Newegg uncovered a new incremental revenue stream without disrupting the customer experience
average value earned per 1M transactions
average value per 1M payment page transactions
Increase in VPP
uplift in total monthly revenue
Client challenge
Newegg is the leading global ecommerce retailer for consumer electronics, computer hardware, gaming devices, home appliances, and more. Known for its competitive pricing, comprehensive product reviews, and wide product selection, Newegg has become a popular online destination for tech-savvy consumers, while also supporting businesses with robust marketing, supply chain, and technical solutions.
Like many ecommerce retailers in a competitive digital landscape, Newegg faced persistent challenges: fluctuating customer acquisition costs, tightening margins, and increasing pressure to deliver seamless customer experiences. Converting casual visitors into loyal customers and retaining them was proving difficult.
To address these challenges, Newegg invested in targeted digital advertising, which successfully increased site traffic and engagement. However, these efforts weren’t translating into scalable gains in customer acquisition or profitability.
Recognizing the potential of site monetization, Newegg sought a solution that could drive incremental revenue without compromising the customer experience. Mark Fan, Data Analyst at Newegg, said:
We were looking for a solution that could seamlessly integrate with our existing ecommerce platform and provide relevant offers to our customers at key touch points throughout their shopping journey,”
Newegg unlocks a new revenue stream with Rokt Ecommerce
Newegg partnered with Rokt to monetize its checkout journey and maximize the value of each transaction. They integrated Rokt Pay+ and Rokt Thanks on their Payment and Confirmation pages during the Transaction Moment™, the critical point when customers are most engaged and primed for relevant offers.
With Rokt, Newegg unlocked a new revenue stream by surfacing the most relevant payment offers at checkout and rewarding customers with exclusive third-party offers post-purchase. Each time a customer opted in, Newegg generated ancillary revenue.
Because Rokt’s AI and machine learning process first-party customer data in real time, Newegg ensured offers remained highly relevant, creating a seamless and engaging customer journey. Fan said,
When we discovered this new incremental revenue channel through Rokt, it felt like a breakthrough. The data-driven approach and ability to deliver relevant offers at critical points in the customer journey gave us a renewed sense of optimism. It provided a fresh perspective on how we could enhance our marketing strategy and more effectively reach potential customers.”
“Not just another ad”, Delighting customers while gaining incremental revenue
Within months of launching Rokt, Newegg saw measurable impact across key business goals:
- Enhanced customer experiences: Exclusive, relevant offers at checkout and post-purchase delivered added value, boosting satisfaction and engagement.
- Increased revenue: Third-party offers optimized for 1:1 customer relevance drove strong conversion, unlocking $0.30 in incremental revenue per transaction.
- Operational efficiency: A new revenue stream enabled Newegg to reinvest capital into operational growth and scale strategic business initiatives.
$300k average value earned per 1M transactions
$160k average value per 1M payment page transactions
Integrating with Rokt did not compromise customer experience but rather enriched it. For example, Fan said that shoppers told him, “‘The special discount on accessories that popped up was exactly what I needed to complete my purchase. It felt like a thoughtful recommendation and not just another ad.'”
Unblocking strategic advertisers to achieve revenue uplift
Initially, Newegg limited offers on the Payment page to those from leading payment providers. Given that the Payment page is a high-stakes part of the checkout journey, the team was cautious about introducing cashback and rewards advertisers. They were concerned this might disrupt cart conversions.
In close collaboration with Rokt, Newegg launched an experiment to test how adding offers from cashback and rewards advertisers, such as Capital One Shopping and Rakuten, would impact both customer experience and revenue performance.
The results were immediate. Newegg saw a notable increase in Value per Transaction (VPT) and Value per Payment Page Transaction (VPP). Within two months, unblocking cashback and rewards advertisers drove a 375% increase in VPP and a 157% increase in overall VPT. These results signaled that customers viewed these offers as relevant and valuable, not distracting. Fan shared:
These improvements are critical for our business as they directly translate into increased revenue, allowing us to invest in other areas such as product development and customer support."
Defining the key ingredients of success
The partnership between Newegg and Rokt is a blueprint for collaborative growth, anchored in shared goals and a focus on measurable outcomes.
This success highlights the importance of clear communication, a unified vision, and a commitment to innovation. Rokt’s ability to deliver relevant solutions aligned with Newegg’s strategic priorities has been essential in driving both revenue growth and engagement.
Looking ahead, Newegg is exploring new opportunities to elevate the customer experience and unlock additional revenue by continuing to leverage Rokt’s advanced technology.
